layer hidden off the screen
UCSB English Department Home UCSB English Department Home UCSB English Department Home
Transcriptions Project
Abut Transcriptions Curriculum Research Resources Events
UCSB English Dept.
 
 
New Media & Aesthetics of the New
ENGL 236 — Spring 2004, Alan Liu

Notes for Class 4


This page contains materials intended to facilitate class discussion (excerpts from readings, outlines of issues, links to resources, etc.). The materials are not necessarily the same as the instructor's teaching notes and are not designed to represent a full exposition or argument. This page is subject to revision as the instructor finalizes preparation. (Last revised 11/2/04 )

Preliminary Class Business




Introduction

Industrialism (1) / Romanticism

 
 V

Industrialism (2) / Modernism

 
 V

Postindustrialism / Postmodernism

 

  • Research opportunities: the intervening eras:

    • "steampunk," cf., Jay Clayton, Charles Dickens in Cyberspace: The Afterlife of the Nineteenth Century in Postmodern Culture (Oxford UP, 2003)

    • 1950s and cold war era culture 1 2

  • Jameson on the emergence of postindustrialism/postmodernism (pp. 124-25)

General economic or cultural theory of postindustrialism

  • Daniel Bell, The Coming of Post-Industrial Society: A Venture in Social Forecasting (New York: Basic, 1973)

  • Alain Touraine, The Post-Industrial Society, trans. L. F. X. Mayhew (New York: Random House, 1971)

  • Alvin Toffler, The Third Wave (New York: Bantam, 1981)

  • Fredric Jameson, Postmodernism, or the Cultural Logic of Late Capitalism (Durham: Duke Univ. Press, 1991)

  • Manuel Castells, The Information Age: Economy, Society and Culture, 3 vols. (Malden, Mass.: Blackwell, 1996-97)

  • (More)

  • Business Literature



Postindustrialism

Business Week:

Special Double Issue on "The 21st Century Corporation" (21-28 Aug. 2000), From concluding editorial, "The 21st Century Corporation":

"Innovation builds profits . . . In an information economy, companies can gain an edge through new ideas and products that increase in value as more people use them. . . . But the emphasis is on "temporary." Knowledge-based products and networks can quickly disappear in a burst of Schumpeterian creative destruction. So corporations must innovate rapidly and continuously."

From Dec. 11, 2000 issue




Joseph Schumpeter, from Capitalism, Socialism and Democracy (1942) (version highlighted by instructor)

Peter Senge, from The Fifth Discipline (1990), pp. 12-13



Postmodernism

Lyotard, The Postmodern Condition (1979), pp. 64, 66, 81

Fredric Jameson, "Postmodernism and Consumer Society" (1983), on pastiche (p. 114) and schizophrenia (pp. 120 ff.)

But what would happen if one no longer believed in the existence of normal language, of ordinary speech, of the linguistic norm (the kind of clarity and communicative power celebrated by Orwell in his famous essay, say)? One could think of it in this way: perhaps the immense fragmentation and privatization of modern literature—its explosion into a host of distinct private styles and mannerisms—foreshadows deeper and more general tendencies in social life as a whole. Supposing that modern art and modernism—far from being a kind of specialized aesthetic curiosity—actually anticipated social developments along these lines; supposing that in the decades since the emergence of the great modern styles society has itself begun to fragment in this way, each group coming to speak a curious private language of its own, each profession developing its private code or idiolect, and finally each individual coming to be a kind of linguistic island, separated from everyone else? But then in that case, the very possibility of any linguistic norm in terms of which one could ridicule private languages and idiosyncratic styles would vanish, and we would have nothing but stylistic diversity and heterogeneity.
        That is the moment at which pastiche appears and parody has become impossible. Pastiche is, like parody, the imitation of a peculiar or unique style, the wearing of a stylistic mask, speech in a dead language: but it is a neutral practice of such mimicry, without parody's ulterior motive, without the satirical impulse, without laughter, without that still latent feeling that there exists something normal compared to which what is being imitated is rather comic. (p. 114)

Renée (pseud.), Autobiography of a Schizophrenic Girl, with analytic interpretation by Marguerite Séchehaye; translated by Grace Rubin-Rabson (New York: New American Library, 1970, c1951) — as quoted in Fredric Jameson, "Postmodernism and Consumer Society," p. 120:

I remember very well the day it happened. We were staying in the country and I had gone for a walk alone as I did now and then. Suddenly, as I was passing the school, I heard a German song; the children were having a singing lesson. I stopped to listen, and at that instant a strange feeling came over me, a feeling hard to analyze but akin to something I was to know too well later—a disturbing sense of unreality. It seemed to me that I no longer recognized the school, it had become as large as a barracks; the singing children were prisoners, compelled to sing. It was as though the school and the children's song were apart from the rest of the world. At the same time my eye encountered a field of wheat whose limits I could not see. The yellow vastness, dazzling in the sun, bound up with the song of the children imprisoned in the smooth stone school-barracks, filled me with such anxiety that I broke into sobs. I ran home to our garden and began to play "to make things seem as they usually were," that is, to return to reality. It was the first appearance of those elements which were always present in later sensations of unreality: illimitable vastness, brilliant light, and the gloss and smoothness of material things.

—cf., Arif Dirlik, "The Postmodernization of Production and Its Organization: Flexible Production, Work and Culture," in his The Postcolonial Aura: Third World Criticism in the Age of Global Capitalism (Boulder, CO: Westview, 1997), pp. 186-219




The Postindustrial and Postmodern "New"

  • (Jameson, pp., 115-16, 117) But then, a paradigm of historicism: (p. 123)

  • Katherine Hayles, p. 15

  • William Paulson on Judith Schlanger, pp. 157-58, 159

 

1 | 2 | 3

  (Demo of John Conway's Game of "Life")

  Joseph Nechvatal
vOluptas @ 7.5 min. 



Works Cited (* = recommended)

See also the Alan Liu's

  • General Resources on Knowledge Work / New Class / Professionals / Intellectuals

    • Background on Knowledge Work
      • Fritz Machlup
        1. * The Production and Distribution of Knowledge in the United States (Princeton: Princeton Univ. Press, 1962)
        2. Knowledge: Its Creation, Distribution, and Economic Significance, 2 vols. (Princeton: Princeton U. Press)
          • I. Knowledge and Knowledge Production (1980)
          • II. The Branches of Learning (1982)
      • Martin Ryder, (U. Colorado, Denver), Sociology of Knowledge Page

    • Theory of the Mid-20th-Century "White Collar" Class
      • Jürgen Kocka, White Collar Workers in America, 1890-1940: A Social-Political History in International Perspective, trans. Maura Kealey (London: SAGE, 1980)
      • * C. Wright Mills, White Collar: The American Middle Classes (New York: Oxford Univ. Press, 1951)
      • Richard Sobel, White Collar Working Class: From Structure to Politics (New York: Praeger, 1989) (on the developing "proletarianization" of white collars)

    • Theory of the "New Class"
      • Daniel Bell, "The New Class: A Muddled Concept," Society (Jan.-Feb. 1979)
      • Val Burns
        • "Class Structure and Political Ideology," Insurgent Sociologist 14, no. 2 (Summer 1987): 5-46
        • "The Discovery of the New Middle Class," Theory and Society 15, no. 3 (1986): 317-49
      • Guglielmo Carchedi, "Class Politics, Class Consciousness, and the New Middle Class," Insurgent Sociologist 14, no. 3 (Fall 1987): 111-30
      • * Barbara and John Ehrenreich, "The Professional-Managerial Class," Radical America, Part 1, 11 (March-April 1977): 7-31; Part 2, 11 (May-June 1977): 7-22
      • * Barbara Ehrenreich, Fear of Falling: The Inner Life of the Middle Class (New York: HarperCollins, 1989)
      • * Alvin W. Gouldner, The Future of Intellectuals and the Rise of the New Class: A Frame of Reference, Theses, Conjectures, Arguments, and an Historical Perspective on the Role of Intellectuals and Intelligentsia in the International Class Contest of the Modern Era (New York: Seabury, 1979)
      • Andrew Ross, "Defenders of the Faith and the New Class," in No Respect: Intellectuals and Popular Culture (New York: Routledge, 1989), pp. 209-32
      • Erik Olin Wright
        • * Classes (London: Verso, 1985)
        • Erik Olin Wright et al., The Debate on Classes (London: Verso, 1989)

    • Theory of "Professionals"
      • Burton J. Bledstein, The Culture of Professionalism: The Middle Class and the Development of Higher Education in America (New York: Norton, 1976)
      • Philip Elliott, The Sociology of the Professions (New York: Herdern and Herder, 1972)
      • Eliot Freidson, Professional Powers: A Study of the Institutionalization of Formal Knowledge (Chicago: Univ. Chicago Press, 1986)
      • W.J. Reader, Professional Men: The Rise of the Professional Classes in Nineteenth-Century England (New York: Basic, 1966)

    • Theory of "Intellectuals"
      • Pierre Bourdieu, "The Corporation of the Universal: The Role of Intellectuals in the Modern World," Telos 81 (1989): 99-110
      • Philip Elliott, "Intellectuals, the 'Information Society' and the Disappearance of the Public Sphere," in Media, Culture, and Society: A Critical Reader, ed. Richard Collins, et al., (London: Sage, 1986), pp. 105-15
      • Seymour M. Lipset, "American Intellectuals: Their Politics and Status," in Political Man: The Social Bases of Politics, ed. Seymour M. Lipset, pp. 332-71
      • Philip Rieff, On Intellectuals: Theoretical Studies, Case Studies (Garden City, NY: Anchor /Doubleday, 1969)
      • Edward W. Said, Representations of the Intellectual (New York: Vintage / Random House, 1994)
      • Philip Schlesinger, "In Search of the Intellectuals: Some Comments on Recent Theory," in Media, Culture, and Society: A Critical Reader, ed. Richard Collins, et al., (London: Sage, 1986), pp. 84-104

    • The Academic Intellectual
      • Thomas Bender, Intellect and Public Life: Essays on the Social History of Academic Intellectuals in the United States (Baltimore, MD: Johns Hopkins Univ. Press, 1993)
      • Pierre Bourdieu, Homo Academicus, trans. Peter Collier (Stanford, CA: Stanford Univ. Press, 1988)
      • Russell Jacoby, The Last Intellectuals: American Culture in the Age of Academe (New York: Noonday / Farrar, Straus and Giroux, 1987)
      • John Guillory
        • "Literary Critics as Public Intellectuals: Class Analysis and the Crisis of the Humanities," in Rethinking Class, ed. Wai Chee Dimock and Myron T. Gilmore (New York: Columbia Univ. Press, 1994), pp. 107-49
        • * "Preprofessionalism: What Graduate Students Want," Profession 1996 (New York: MLA, 1996), pp. 91-99 (argues that the current "preprofessionalism" of literature graduate students under the gun of the sparse job market--as attested by the perceived need to publish and give papers--is an extreme form of the "phantasmic" desires of the literature profession generally, caught as it is in the paradox between its long-term decline in social centrality and its imitation/internalization of mainstream organizational and productivity norms; also links the present hyper-politicization of literary studies to its social marginality)
      • * Bruce Robbins, Secular Vocations: Intellectuals, Professionalism, Culture (New York: Verso, 1993)
      • Jeffrey Williams, "The Romance of the Intellectual and the Question of Profession," in Henry A. Giroux with Patrick Shannon, eds., Education and Cultural Studies: Toward a Performative Practice (New York: Routledge, 1997), pp. 49-64

    • The Function of the Contemporary University (very selective list drawn from the Palinurus bibliography on Contemporary Reflections on the University (see also the "Featured Controversies" section of Palinurus)
      • Stanley Aronowitz and William DiFazio, The Jobless Future: Sci-Tech and the Dogma of Work (Minneapolis: Univ. of Minnesota Press, 1994) (esp. Chap. 8, "A Taxonomy of Teacher Work")
      • Michael Berube and Cary Nelson, Higher Education Under Fire: Politics, Economics, and the Crisis of the Humanities (New York: Routledge, 1995)
      • Resources on the Dearing Report (UK) (the 1997 report that initiated the legislative agenda in Britain to restructure higher education) (Alan Liu)
      • James Engell and Anthony Dangerfield, "The Market-Model University: Humanities in the Age of Money" (1998) | Bibliography
      • Todd Gitlin, "The Liberal Arts in an Age of Info-Glut" (1998) ("When information piles up higgledy-piggledy—when information becomes the noise of our culture—the need to teach the lessons of the liberal arts is urgent") (Chronicle of Higher Education)
      • * John Guillory, Cultural Capital: The Problem of Literary Canon Formation (Chicago: Univ. of Chicago Press, 1993)
      • * Jean-François Lyotard, The Postmodern Condition: A Report on Knowledge, trans. Geoff Bennington and Brian Massumi (Minneapolis: Univ. of Minnesota Press, 1984)
      • * J. Hillis Miller, Black Holes (Stanford, Calif.: Stanford Univ. Press, 1999)
      • Martha C. Nussbaum, Cultivating Humanity: A Classical Defense of Reform in Liberal Education (Cambridge, MA: Harvard Univ. Press, 1997)
      • * Bill Readings, The University in Ruins (Cambridge, Mass.: Harvard Univ. Press, 1996)
      • Langdon Winner (Rensselaer Polytechnic Institute), "The Handwriting on the Wall: Resisting Technoglobalism's Assault on Education" (1997)

 


Business Literature

  • General Works on Business Literature
    • Peter F. Drucker, Innovation and Entrepreneurship (New York, NY: Harper & Row, 1985)
    • * John Micklethwait and Adrian Wooldridge, The Witch Doctors: Making Sense of the Management Game (New York: Times Books, Random House, 1996)
    • * Robert B. Reich, The Work of Nations: Preparing Ourselves for 21st-Century Capitalism (New York: Random House, 1992) [first pub. 1991; new Afterword in 1992]
    • Thomas A. Stewart, Intellectual Capital: The New Wealth of Organizations (New York: Doubleday, 1997)
    • Michel Vilette, L'homme qui croyait au management (Paris: Seuil, 1988)

    Restructuring, Reengineering, and Downsizing
    • Michael Hammer & James Champy, Reengineering the Corporation: A Manifesto for Business Revolution (New York: Harper, 1993)
    • Robert M. Tomasko, Downsizing: Reshaping the Corporation for the Future, rev. ed. (New York: American Management Assoc., 1990)

  • Team Work
    • Jon R. Katzenbach and Douglas K. Smith, The Wisdom of Teams: Creating the High-Performance Organization (New York: HarperBusiness, 1994) [first pub. 1993]
    • * Mike Parker and Jane Slaughter, Choosing Sides: Unions and the Team Concept (Detroit: Labor Notes / South End Press, 1988)

  • Diversity Management
    • Lee Gardenswartz and Anita Rowe, Managing Diversity: A Complete Desk Reference and Planning Guide (Burr Ridge, Illinois: Irwin, 1993)
    • William B. Johnston and Arnold H. Packer, Workforce 2000: Work and Workers for the 21st Century, prepared for the U. S. Department of Labor (Indianapolis, Indiana: Hudson Institute, June 1987)
    • R. Roosevelt Thomas, Jr., Beyond Race and Gender: Unleashing the Power of Your Total Work Force by Managing Diversity (New York: AMACOM, 1991)

  • Corporate Culture
    • Terrence E. Deal and Allan A. Kennedy, Corporate Cultures: The Rites and Rituals of Corporate Life (Reading, Mass.: Addison-Wesley, 1982)
    • William G. Ouchi, Theory Z: How American Business Can Meet the Japanese Challenge (Reading, Mass.: Addison-Wesley, 1981)
    • Thomas J. [Tom] Peters and Robert H. Waterman, In Search of Excellence: Lessons from America's Best Run Companies (New York: Harper and Row, 1982)

  • Scientific Management, c. 1900-1940
  • Business in the Fifties
    • * C. Wright Mills, White Collar: The American Middle Classes (New York: 1951; rpt. Galaxy, 1956)
    • * William H. Whyte, Jr., The Organization Man (New York: Simon and Schuster, 1956)

  • The Information Technology "Productivity Paradox," c. 1979-1995
    • Thomas K. Landauer, The Trouble with Computers: Usefulness, Usability, and Productivity (Cambridge, Mass.: MIT Press, 1995)
    • Stephen S. Roach, Technology Imperatives (New York: Morgan Stanley, 1992)
    • Paul A. Strassmann, Information Payoff: The Transformation of Work in the Electronic Age (New York: Free Press / Macmillan, 1985)

  • Information as Symbolism
    • J. Feldman and J. March, "Information in Organizations as Signal and Symbol" (1981)
    • Andrew J. Flanagin
      • "Internet Use in the Contemporary Media Environment," Human Communication Research, 27 (2001): 153-81
      • "Social Pressures on Organizational Website Adoption," Human Communication Research 26 (2000): 618-64

  • Information Technology "Prophecies"
      • Michael Dertouzos, What Will Be: How the New World of Information Will Change Our Lives (New York: Harper, 1998)
      • Bill Gates, The Road Ahead, rev. ed. (New York: Penguin, 1996)

  • The Increase in Hours of Work
    • Juliet B. Schor, The Overworked American: The Unexpected Decline of Leisure (New York: HarperCollins, 1992)
    • Arlie Russell Hochschild, The Time Bind: When Work Becomes Home and Home Becomes Work (New York: Henry Holt, 1997):
      In studying a paradigmatic business where middle managers and others increasingly give up home time for work time, Hochschild observes: "In a cultural contest between work and home . . . the workplace is winning."
    • Herbert S. Dordick and Georgette Wang, The Information Society: A Retrospective View (Newbury Park, Calif.: Sage, 1993)

  • Cyberpunk Science Fiction: (online resources)
    • William Gibson, Neuromancer (New York: Ace Books, 1984)
    • Neal Stephenson, The Diamond Age, or, A Young Lady's Illustrated Primer (New York: Bantam, 1995)
    • Neal Stephenson, Snow Crash (New York: Bantam, 1992)