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The Culture of Information
ENGL 25 - Spring 2007, Alan Liu
Notes for Class 21

This page contains materials intended to facilitate class discussion (excerpts from readings, outlines of issues, links to resources, etc.). The materials are not necessarily the same as the instructor's teaching notes and are not designed to represent a full exposition or argument. This page is subject to revision as the instructor finalizes preparation. (Last revised 5/25/07 )

Preliminary Class Business

  • Revised Short Essay/Web-Authoring Assignment now due Wed May 30th (instead of May 25th)

  • Transcriptions TA drop-in tech support hours (including just announced extra hours) in South Hall 2509:

    Kris McAbee: kmcabee@umail [dot] ucsb [dot] edu

    Mondays: 10 am - 3 pm

    Tuesdays: 10 am - 1:30 pm; 3:30 - 5 pm

    Thursdays: 11:30 am - 1:30 pm

    [plus extra hours:]

    Wed. May 16: 10-3

    Thurs. May 31, 1:30-5:00

    Wed. June 6, 10-1, 2-3


  • Lydia Balian's lecture notes now online

  • Description of readings for next lecture



Cyberpunk Fiction and Postindustrialism: Neuromancer

The first note from Fredric Jameson's Postmodernism, or The Cultural Logic of Late Capitalism (1991):

"This is the place to regret the absence from this book of a chapter on cyberpunk, henceforth, for many of us, the supreme literary expression if not of postmodernism, then of late capitalism itself."

Science fiction as the imagination of a cultural moment:

  • "Golden Age" SF (1937-50s): WW II and the Cold War

  • New Wave SF (1960s-70s): Counterculture

  • Cyperpunk SF (1980s-90s): Postindustrialism.

    Cyberpunk emerged in the 1980s-90s during the same period as the encounter of American corporations with the new Japanese business model, global competition, knowledge work, and information technology. Cyberpunk is the literary equivalent of books like Workplace 2000 or The Virtual Corporation. It is an imagination of postindustrialism.

    Gibson's "cyperspace" is what Jameson calls a "cognitive map" of postindustrialism:
William Gibson, Neuromancer (1984), p. 51:

"Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts . . . A graphic representation of data abstracted from the banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding. . . ."

cf., Atlas of Cyberspaces,
Tim Bray's visualizations of Web space


Welcome to the Matrix!

Wachowski brothers, The Matrix (1999):
[still 1] [still 2] [poster 1] [still 3]
[official Matrix site]




Plan for lectures on Neuromancer

  • I. The "world" of the novel (the contexts, background, and setting)

  • II. Interpretation of the narrative and characters of the novel



I. The Background "World" of Neuromancer

Why start with the background "world" in which Gibson sets his novel?




Neuromancer: A World of Media and Information

Neuromancer, first page (cf., Crying of Lot 49, first page)

from Larry McCaffery, "An Interview with William Gibson" (1986):

McCaffery: There are so many references to rock music and television in your work that it sometimes seems your writing is as much influenced by MTV as by literature. What impact have other media had on your sensibility?

Gibson: Probably more than fiction. . . . I've been influenced by Lou Reed, for instance, as much as I've been by any "fiction" writer. I was going to use a quote from an old Velvet Underground song—"Watch out for worlds behind you" (from "Sunday Morning")—as an epigraph for Neuromancer.

Remixed Old Media (TV, film, books and magazines, "dub" music)

The Finn's Metro Holografix (p. 48)

Ashpool's dead-media collection:

"The room was very large, cluttered with an assortment of things that made no sense to Case. He saw a gray steel rack of old-fashioned Sony monitors . . . Molly's eyes darted from a huge Telefunken entertainment console to shelves of antique disk recordings, their crumbling spines cased in clear plastic, to a wide worktable littered with slabs of silicon." (p. 183)



New Media

  • simstim (Tally Isham, Sense/Net star)
    (cf. Peter Riviera's holographic projections)

  • cyberspace or the matrix (Johnny Mnemonic | Hackers)

  • hybrid simstim/cyberspace media
    (Case "flipping" into Molly's sensorium; Wintermute's and Neuromancer's avatars)
    (cf. augmented reality)

Information = Media

Information ultimately has no meaning in this world; data is just media (cf., McLuhan: "the medium is the message")

  • p. 43, p. 101

  • pp. 269-70



Neuromancer: A World of Postindustrial Corporations (compare features of the new business described in previous lectures)

"biz" is life

  • Case, businessman (p. 145)

  • The dominance of corporate "arcologies" and "zaibatsus" (pp. 37, 203)

    Zaibatsu: "A Japanese conglomerate or cartel [Japanese zai wealth . . . batsu powerful person or family . . ." (American Heritage Talking Dictionary, ver. 4.0)



    cf. Neal Stephenson's "phyles" and "claves" in The Diamond Age (1995), pp. 260-61:

         "Why do the Vickys have such a big clave?" Nell asked. . . .
          "Well, each phyle has a different way, and some ways are better suited to making money than others, so some have a lot of territory and others don't"
          "What do you mean, a different way?"
          "To make money you have to work hard—to live your life a certain way. The Atlantans [Vicky's] all live that way, it's part of their culture. The Nipponese too. So the Nipponese and the Atlantans have as much money as all the other phyles put together."


    cf. Eric S. Nylund, Signal to Noise, 1998

Radical change and "creative destruction"

  • E.g., the new technology that allows the Chiba city black-market biotech firm to leapfrog competition; corporate assassinations, kidnappings, and defections in later Gibson novels

Global competition

  • Paradigm of Japan, Inc.

  • Hybrid Japanese, American ("Sprawl"), European scene of the novel

  • Fusion culture: (pp. 9, 19)

  • Freeside as the epitome of globalism (a free port like Hong Kong, except extraterrestrial)

Knowledge work and information technology

  • Case, knowledge worker (cf., "Johnny" Mnemonic, Molly's ex)

  • Molly, manual worker (except even manual work is now "smart"-enabled through biotech and silicon implants)

Teamworking

-- cf. Richard Brooks's The Professionals (1966) [as discussed by Bruce Robbins in Secular Vocations


Case's multidisciplinary work "team"

  • facilitator: Armitage

  • IT specialist: Case

  • Security: Molly

  • Electronic countermeasures: Finn

  • Salesman: Riviera

  • Transportation: Maelcum (of Zion)

  • Consultant: Pauly McCoy (aka Dixie, Flatline)

  • Outsourced media specialists: Panthern Moderns



Neuromancer: The "Street"

Gibson's "punk" perspective on "Biz":

  • Countercultural perspective:

    • Beat/Hippie counterculture (e.g., drugs)

    • Updated as hacker counterculture, in which silicon is the ultimate drug (pp. 4-5)

  • Subcultural perspective (cf. Dick Hebdige, Subculture):

    • youth gangs (p. 58)

    • reggae / Rastafarian subculture

    • punk subculture

    • criminal subculture

  • In short, the perspective of the "Street," of the marginalized populations who live in the shadow of the great corporate arcologies of knowledge work and play out a unique, subversive version of that knowledge work:

    • where technology is bent to new ends: Gibson, "the street finds its own uses for things"; quoted in Bruce Sterling, Mirrorshades, p. xiii)

    • where knowledge work is hacking

All presented from the first in the "look and feel" or stage setting of the novel (mise en scène).

Cf., Blade Runner (Ridley Scott, Dir., 1982): Tyrell Corporation, LA 1 2, LA streets 1 2 [alternative site] [street shots]

 

from Larry McCaffery, "An Interview with William Gibson" (1986):

Gibson:  . . . A lot of the language in Neuromancer and Count Zero that people think is so futuristic is probably just 1969 Toronto dope dealers' slang, or biker talk.

 




(continued in next lecture)